Golden Ticket: can you taste freedom?
“Mummy! Natty’s not eating her muesli.”
“Mummy! Robin said, that I said, that she said, that I’m not eating my muesli. But I ammm.”
I let the chocolate soothe me, keeping my eyes closed until I hear a chair scrape back over the kitchen tiles. At the sound, I hurriedly pop the bar back into the fridge and suck the evidence of the UK’s top selling chocolate bar from my teeth.
I remember the moment I saw it, like I remember how I heard about Princess Diana, and my Dad remembers the lunar landing. It was a summer morning in 2009 and I was buying bread from One Stop on the walk home from school. I glanced at the confectionery shelves and stopped in my tracks. Was that the...? I picked up a purple-wrapped bar and stared at it like Charlie finding the golden ticket to Willy Wonka’s factory. I texted Mark and my Mum and my friend Michelle, I gabbled excitedly to the young man at the checkout: the UK’s top selling chocolate bar was sporting the Fairtrade logo. Chocolate ethics had gone mainstream.
In the last three years, Nestlé have controversially followed Cadbury’s lead making Kit Kat Fairtrade. Mars’ Galaxy became Rainforest Alliance certified and last year Mars added Maltesers to the Ethical Big-Brand Chocolate Gang. Additionally, Mars are pledging that they’ll be buying 100% of their cocoa from sustainable sources by 2020.
Well maybe it is, but you have a choice: boycott these big-brand efforts and wait for the world to be perfect or join in pushing the ethical-chocolate landslide. So, how about joining me this Lent? Except it’s not really much of a give up – you can still eat chocolate. Just that it must be Fairtrade or Rainforest Alliance or similar.
Read last month's post: fifteen minutes